Growth, not just measurement
New customers who look like the ones you already have.
This is the part nobody expects from factory software. Blitz reads your own order book — who buys from you, and what they actually take — and goes looking for companies like them.
A bought lead list is a filter over a directory.
This starts from the customers you already won.
How factories actually find customers
Three channels, and all of them are somebody else's timetable.
Ask an owner how they win work and the answer is nearly always the same three things. A referral from an existing buyer. An exhibition, once or twice a year. An agent, who takes a cut and owns the relationship.
They all work. None of them is yours to switch on in a slow month. When a big customer goes quiet or a season turns, there is no lever to pull — you wait for the phone.
There is a fourth option, and almost nobody uses it, because by hand it is miserable work: look hard at who already buys from you, work out what those companies have in common, and go find more of them.
The directory problem
Search a B2B portal for your product category in your state and you get four thousand companies. No indication which of them would buy what you make, at the width and grade you make it.
The bought-list problem
A purchased list is an industry code and a pincode, sold to everyone else who paid for it. It knows nothing about your factory, so it cannot tell you why any given name is worth a call.
The time problem
Doing it properly means reading back through years of orders to find the pattern. That is a week of somebody's life, and it goes stale the moment the mix changes.
What arrives
A shortlist with its reasoning attached.
Not a spreadsheet of four thousand names. A short list of companies that would plausibly consume what you make — and beside each one, in plain English, which of your existing customers it resembles and why.
That last part is what makes it usable. You know your own customers. Told that a company looks like the buyer who takes your 38 mm webbing every month, you can judge the fit in seconds and decide whether it is worth a call — before you spend one.
Grounded in your book, not a category
The starting point is your own sales record: which companies buy, what they take, how often. A factory making narrow elastic for garment units and a factory making webbing for automotive seating get genuinely different lists, because their books are different — not because someone picked a different filter.
You are not shown people you already know
Companies already on your books do not come back to you as discoveries. The list is meant to be new names, so it is short enough to actually work through.
The first email is drafted for you
An introduction referencing what you make and why you are writing to them specifically, ready to edit and send. The blank page is usually what stops the outreach, not the lack of names.
It stays a list until you act on it
Nothing is sent on your behalf and nobody is contacted without you pressing send. You mark what you have followed up, what turned into a conversation and what went nowhere.
Judge them yourself. Treat every name as a starting point for your own judgement rather than a confirmed order. The value is being handed twenty companies worth looking at, each with a stated reason, instead of a blank page — you still decide who earns a phone call.
The other direction
The same thing, pointed at raw material.
Turn it around and it shortlists suppliers instead — for the grade you actually buy, not the generic material name. The specification that appears on your own bills is the one it works from, so what comes back is quotable rather than approximate.
It drafts the enquiry too, which matters more than it sounds when the alternative is writing the same email twenty times to twenty companies.
Between the two, the same record that tells you your true cost per unit is also working on your margin from both ends: better rates coming in, more buyers going out. See how true cost is built.
Finding customers, answered.
How do I find new customers for my manufacturing business?
Most factories rely on three channels: referrals from existing buyers, exhibitions once or twice a year, and agents who take a cut. All three work, and all three are slow and outside your control. The fourth option most owners never try is the obvious one — look at who already buys from you, work out what they have in common, and go find more companies like them. That is tedious by hand across a whole order book, which is exactly why it rarely happens. Blitz does that part for you and hands you a shortlist with reasons attached.
How is this different from buying a lead list?
A bought list is a filter over a directory — an industry code and a city, sold to everyone who pays for it. It knows nothing about you. Blitz starts from the opposite end: your own order book. It reads which companies actually buy from you and what they actually take, then looks for companies that resemble them. Every prospect arrives with a plain-English reason naming which of your existing customers it is like, so you can judge the fit yourself before spending a call on it.
Does it find suppliers too?
Yes, in the same way and in the other direction. Point it at a raw material instead of a product and it shortlists suppliers for the grade you actually buy — not the generic material name, the specification that appears on your own bills — and drafts the enquiry so you are not writing the same email twenty times.
Do the contacts come verified?
Treat every prospect as a starting point for your own judgement, not a confirmed order. The value is in the shortlist and the reasoning — being handed twenty companies worth looking at, each with a stated reason, instead of a blank page or a directory of thousands. You decide who is worth a phone call.
Is this included in Blitz?
Yes. Finding customers and sourcing suppliers are part of the Blitz platform, alongside production monitoring and true cost per unit. There is no separate sales module to buy. See plans.
Bring us one of your customers.
Book a 20-minute demo, name a company that buys from you today, and we'll show you what a list built around them looks like.